I finally updated my Pantone ink books– as I was developing a color palette as part of the re-branding process for a client in the heavily competitive field of finance. It's a good thing this project started in the heart of Winter, so I could concentrate on the job properly! This serious financial company might have ended up with apple green, pale pink and daffodil yellow for a color standard! Come to think of it, those colors WOULD be a stand-out for the financial industry...
But seriously... (not really)... the colors of Spring do always bring a smile to one's face, don't they? It may be their refreshing contrast to the previous scudding-grey-cloud days of late Winter, but it's more than the atmosphere; it is the purity of color "fresh from the tube" as yet unadulterated by heat, light, or age. It may be that because I am a gardener, my eyes are up close and personal with the center of the tulips and daffs- but that close-up reveals that the colors are iridescent - RGB, not CMYK.
Color prediction can be an important part of jewelry design - knowing fashion trends might cause you to purchase specific gemstones to increase seasonal sales. I have yet to pay for the service, but some jewelry sites offer free color prediction charts, and my experience with those have been that, while yes, I did see those colors a little more often, I can buy Vogue and get a better idea of what's 'hot.' I've found that these trends might spark a customer's interest or request for a custom piece (Early 2008: a brief flash in the pan of cobalt sparked lapis lazuli sales), but overall, I'd rather be moved by the stones themselves, and the way my sales happen attests that the buyer usually feels that way, too.
The nice thing about gemstones is that - with the light reflections, opalescence and translucence - it's about as close as I can get to that pure RGB color that Mother Nature does so well. Oh, that's right, the gemstones were made by Her, too. Thanks, Mom!
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